What is Arunya?

A privacy-first analytics platform that helps you understand user behavior without compromising trust.

Arunya is an open-source, privacy-focused web analytics platform designed to give you actionable insights without collecting or storing personal data.

At its core, Arunya is built on a simple philosophy:

Understanding your users shouldn’t come at the cost of their privacy.

Why Does Arunya Exist

Most analytics tools rely on invasive tracking techniques—third-party cookies, fingerprinting, behavioral profiling—often implemented without the user’s knowledge or meaningful consent.

As a cybersecurity engineer, I’ve seen how:

  • User data is routinely harvested in the name of growth and optimization
  • Privacy laws like GDPR and CCPA are treated as afterthoughts
  • Companies outsource analytics to tools they don’t fully control

Arunya was built in response to this. It aims to provide full insight without giving up your users’ rights—or your own autonomy.

What Makes Arunya Different

Arunya is not just compliant—it is privacy-first by design. From architecture to UI, everything is built to minimize data exposure and maximize user trust.

  • No personal data collection
    Arunya does not log IPs, use cookies, or perform fingerprinting.

  • Self-hosted and open source
    You retain full control by deploying Arunya on your own infrastructure.

  • Consent-driven session replays
    You can view anonymized session recordings only when consent is explicitly given.

  • Custom event tracking
    Track interactions relevant to your product or business, without relying on invasive patterns.

  • Built for compliance
    Arunya helps you stay aligned with regulations like GDPR and CCPA by default.

Who Is Arunya For

Arunya is designed for teams and individuals who want meaningful product analytics without compromising privacy, including:

  • Developers building ethical, privacy-conscious applications
  • Startups and small businesses that value transparency
  • Companies handling sensitive or regulated user data
  • Researchers and product teams seeking full visibility into user behavior, ethically

The Name "Arunya"

The word Arunya is derived from Arun, the Vedic charioteer of the sun. It represents light, clarity, and truth—the values Arunya brings to modern analytics.

In an ecosystem filled with dark patterns and black-box tracking, Arunya stands for clarity, ownership, and respect.

To explore Arunya's principles and advantages in more detail, continue to Why Arunya?.